Introduction

One of the consistent questions echoed during the recent ad:tech NY conference was, "how do I get my online and offline agencies working together to produce the best possible campaigns for my brand?"

Disparate client agencies frequently do not cooperate the way marketers had hoped they would. There were plenty of marketers sharing exasperated comments about how their agencies are not aligned. Those comments prompted this article on ways you can effectively address this challenge and make your agency coordination plan come to life, as well as successfully pull together all of the different interests and personnel involved in the process all the way through the execution stage.

Let's go!

Author notes: Neil Perry is a marketing consultant and frequent contributor to iMedia Connection. Read full bio.