Introduction
These days we're learning to focus on engagement, which leads to stickiness, which leads to users spending more time on our sites. Those clients, customers and/or prospects come back more often, and they stay longer.
So we're learning to spend our money creating value, and we measure the success of our efforts by page views, time-on-site or visits-per-month, along with the old standby-- conversions.
In marketing conference rooms all over the world, smart people are gathering, talking about engagement and how to improve the value of the site to their consumers-- as demonstrated by stickiness.
Stickiness has become the target buzz-word. In a September iMedia article called "Which Sites Are Stickiest?", comScore offers a definition of the word as "a term used to describe content that encourages users to return often, or spend additional time on a particular website."
In this article, we'll take a look at some of the stickiest sites on the web and find out what you can do to increase the stickiness of your own site, on any scale.
Author notes: Jamie Roche is the president of Offermatica Inc. Read full bio.
