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websites: IN FOCUS
January 03, 2007
Introduction

Take a look at some of the web's most engaging sites and what you can learn from them.

These days we're learning to focus on engagement, which leads to stickiness, which leads to users spending more time on our sites. Those clients, customers and/or prospects come back more often, and they stay longer.

So we're learning to spend our money creating value, and we measure the success of our efforts by page views, time-on-site or visits-per-month, along with the old standby-- conversions.

In marketing conference rooms all over the world, smart people are gathering, talking about engagement and how to improve the value of the site to their consumers-- as demonstrated by stickiness. 

Stickiness has become the target buzz-word. In a September iMedia article called "Which Sites Are Stickiest?", comScore offers a definition of the word as "a term used to describe content that encourages users to return often, or spend additional time on a particular website."

In this article, we'll take a look at some of the stickiest sites on the web and find out what you can do to increase the stickiness of your own site, on any scale.

Author notes: Jamie Roche is the president of Offermatica Inc. Read full bio.


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