From the ad:tech New York session, "Ad Models in Mobile, Video, VOD and Gaming-- The Latest Standards and The Newest Concepts" led by CBS Digital's senior VP of sales.

Innovation is rampant in the categories of mobile, interactive broadcast, video-on-demand (VOD) and game-oriented advertising. Experimentation is explosive. New ad units, formats and ideas come to market every month.

Hear from leading innovators in the publishing and agency world -- Weather Channel, USA Today, CBS, Ogilvy Interactive -- about their latest projects; why they did them and what the results were. Find out how these leading-edge players calculate the return on investment on their early trials. Get exposed to the latest research and real market data on next-generation VOD advertising from Atlas DMT, a market leader in online advertising research. Learn the results of an Atlasdynamic insertion pilot program, which is third-party ad serving and tracking in the VOD cable environment.

This session presents real market data, not simulations from a laboratory. Right now, almost all the research on VOD is on long-form advertising (fixed spots advertisers produce and users request) or fixed pre-rolls/post-rolls. The dynamic insertion pilot you'll hear about will give you data from what the VOD environment really promises, which is internet-like flexibility and optimization opportunities. If you love new ideas, this session is for you! 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Scot McLernon, CBS Digital Media; Louis Gump, The Weather Channel Interactive; Matt Jones, USATODAY.com; Dan Goodman, OgilvyInteractive, New York; John Chandler-Pepelnjak, Atlas

Format: 01:01:04, 24.6 MB, MP3