From the ad:tech New York session, "The Gaming Ecosystem" with panelists from OgilvyInteractive, IDC, Massive, and Atari.

Sixty billion dollars is spent annually on U.S. TV advertising, yet the most desirable demographic -- young males -- spends more time playing videogames than watching the boob tube, and other demographics are starting to follow. Ad dollars are now shifting to reach the gamers, and many providers are emerging to help connect brands to the audiences playing games. The gaming business is a $24 billion behemoth.

This session provides market intro (size, growth rate, demographics) and a survey of platforms (PC, console, handheld, mobile) and games (FPS, RTS, MMORPG, sports, etc.) available. You will learn all the major methods to reach into the gamer populations, from gamer websites and in-game ads to gamer IM tools, advergames, live events, online events and mobile devices.

Evan Neufeld, principal of Storyline Development, moderated this session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Brandon Berger, Partner, Senior Strategist for Digital Innovation, OgilvyInteractive; Billy Pidgeon, Program Manager, Consumer Markets: Gaming, IDC; Mitch Davis, CEO, Massive; Rick Mehler, Director of Marketing, Atari, Inc.

Format: 00:48:46, 23.6 MB, MP3