From the ad:tech New York session, "Client Agency Tango" with panelists from Odyssey Golf, MEA, Bridge Worldwide and ConAgra Foods.

This session showcases agency and client collaboration that is focused on the integration of digital marketing into traditional and covers breakout new digital marketing campaigns. Case studies review various aspects of marketing integration, including site design, online promotions, customer acquisition and retention via multiple disciplines in digital marketing. The systems and processes involved in the projects and the collaboration between client and (sometimes multiple) agencies is explored.

Gary Kibel, an attorney with Davis & Gilbert LLP, moderated this session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Rob Arluna, Director, Brand Management, Odyssey Golf; Jim Matthews, President and CEO, MEA; Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide; Kevin Doohan, Director, Interactive Marketing, ConAgra Foods

Format: 01:02:16, 24.9 MB, MP3