From the ad:tech New York session, "Agent-Based Modeling Workshop: Simulations: The Future of Marketing & Media Mix Planning" with the president and founder of Points North Group, Peter Storck, and the founder and CEO of ThinkVine LLC, Damon Ragusa.

Only the most leading-edge advertisers are doing it so far, but they think it will become a marketing staple: agent-based modeling (ABM) simulations-- computer-based tools for helping marketers see how the initiatives they are considering will play out. Used until now to predict how hurricanes, epidemics and battles will unfold, ABM simulations are faster, cheaper and more versatile than today's testing methods-- and more accurate than traditional analytic techniques. Come learn how one pioneer is using ABM simulations to help advertisers test various media mixes-- to foresee how their messages will spread and can yield the lowest possible CPA.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Peter Storck, President and Founder, Points North Group and Damon Ragusa, Founder and CEO, ThinkVine LLC.

Format: 00:57:10, 22.9 MB, MP3