From the ad:tech New York session, "The Gamer: Marketing Phenomenon or Outdated Label?" Panel Discussion led by Principle of Storyline Development Marc Johnson.

Some forecasts project in-game advertising to reach $2 billion by 2010, but like any rapidly emerging market, separating fact from fiction is difficult. Exactly who is the gamer? Is there anything connecting this group that now ranges from grade schoolers to grandparents? Is it an opportunity to be tapped, or just another case of endless fragmentation? How will advertising and marketing in, around and about games evolve? This session gets into the heads of gamers and marketing executives while exploring leading in-game marketing strategy; from tactics and execution to planning and results.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Beatrice Spaine, Senior Director of Pogo Marketing, Dave Williams GM and CMO, Games, Atom Entertainment, Anne Claudio, Director, Research and Sales Development, CNET Networks, Inc. Jennifer McLean, Senior Director of Marketing, Double Fusion.

Format: 00:51:04, 20.5 MB, MP3