From the ad:tech New York session, "TV Everywhere: Look Who's Watching-- Keeping Pace with Consumers."

Television is no longer the domain of your living room. With live TV available via mobile phone, WiFi HotSpot, WiMax or DSL broadband, consumers' favorite shows can follow them from day to night. TV viewership is changing. Hear about new mobile TV users and the nature of consumers' TV usage today.

Nielsen Media Research and Nielsen//NetRatings have joined forces to measure TV and internet usage. Hear the results of their DataFusion research, which advertisers can use for strategic and campaign planning and by TV networks to understand how their TV and online assets complement each other. Enjoy a discussion from some leading networks and new technology providers about how they're charting the waters.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Scott Erlich, Red Tie Media, Inc.; David Tochterman, Channelblast; Adam Gerber, BrightCove; Mainak Mazumdar, Nielsen//NetRatings

Format: 1:05:16, 26.3 MB, MP3