From the ad:tech New York session, "Mobile Marketing 101: How to Integrate Mobile into Your Media Campaigns" moderated by Webster Lewin, director of mobile marketing, R/GA.

Mobile… the ability to create the long sought-after promise of the one-to-one dialogue with the consumer through a media channel. Anytime, anywhere marketing -- whenever and wherever your target consumer happens to be -- and most often, when and where they want to be interacting with your brand. This session covers the basics of mobile marketing for those just entering or just considering leveraging the mobile channel. Topics include:

• What wireless media types are available and which should I leverage and when?
• How do I integrate mobile into my campaign and what role does it play cross media?
• How do I get started?
• Who do I call and how do I choose the right partner?
• What are some examples of successful campaigns and why?

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Michael Ahearn, iLoop Mobile; Laura Marriott, Mobile Marketing Association; Brian Hect, Kikucall; Chris Golier, Conde Nast

Format: 00:57:04, 22.9 MB, MP3