From the ad:tech NY session, "Using Mobile to Monetize Your Brand: Subscription, Transaction, Advertising or Simply Awareness-- The Debate."

Today, mobile marketing provides brands with multiple opportunities for campaign revenue generation through subscription and transaction services-- most commonly through premium messaging (SMS and MMS) services. However, what role is advertising going to play in the mobile marketing ecosystem? And, should brands even think about leveraging the mobile channel for revenue generation or is it strictly a brand awareness tool? This session debates the mobile channel as a revenue-generation or brand-awareness media type-- as well as focuses on the business models that are evolving and emerging in this new media. An emphasis is placed on case studies and includes results around revenue opportunities and brand awareness. Listen to these industry experts to understand the debate and the challenge.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Soren Schafft, Qmobile; Jeff Janer, ThirdScreen Media; Nihal Mehta MEHTA, Ipsh!; Stephen Smyth, Reuters.com

Format: 00:56:00, 22.5 MB, MP3