MarketingSherpa's Director of Research introduces two industry professionals who discuss what's new in email marketing.

There is no marketing technology moving as fast as email in terms of both trends and value to business of all sizes and complexity. Nothing else has the power to be as easy to implement, has the ability to leverage data for relevance and personalization or is as inexpensive as email marketing.

Success is predicated on obeying best practices and keeping up with rapidly evolving tactics. The latest trends and best practices will be presented, along with many live case studies on every issue. You will learn how to multiply your returns by the information contained in this presentation. If you want to keep your email marketing evolving, then this session is for you.

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Speaker(s): Loren McDonald, Chief Marketing Officer, J.L. Halsey; Jeanniey Mullen, Partner and Senior Director, Email Marketing, OgilvyOne Worldwide, New York

Format: 01:00:36, 24.5 MB, MP3