Get the latest facts from today's frontline leaders in this ad:tech New York panel discussion about a significant paradigm shift.

Television as we know it still commands the largest budgets and the most respect. But it's also "leaking" into every corner of the digital media spectrum, forcing networks and publishers -- large and small -- to go beyond the BOX and traditional distribution models to reach elusive viewers (and nervous advertisers). Can you say paradigm shift? Get the latest facts from today's frontline leaders.

David Hutchinson, senior VP, business development at Program Partners, Inc. moderated this session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Ian Blaine, CEO, thePlatform; Daniel Blackman, Strategic Partner, Development, Google Video; Janet Balis, Senior VP, Sales Development, AOL Media Networks; Tony Nethercutt, VP, Sales, YouTube.com; Dana Jones, President and Founder, Ultramercial

Format: 01:01:52, 24.9 MB, MP3