In this ad:tech New York podcast, you'll learn how to bridge the gap that exists between the creation of strategy and its execution.

Chances are, following current assumptions and practiced patterns, the trajectory of results -- for your organization and the people in it -- is quite predictable. Improvement is possible but breakthrough is unlikely.

Breakthrough is achieved by well-defined and aggressive goals and by implementing a focused Execution Model. The major pitfall in many strategic plans is the chasm that exists between the creation of the strategy and its execution. Failure to bridge that gap is the very reason many innovative strategies do not get fully implemented. In this session, you'll learn how to:

• Bridge that gap between the creation process and its execution
• Design a BREAKTHROUGH project and produce measurable results that go well beyond the predictable
• Strike up the four conversations that are fundamental to breakthrough technology
• Practice these steps and leave with a compelling design for your breakthrough project

Dave Evans, co-founder of HearThis.com and VP, social media of Digital Voodoo, introduced Ms. Fittipaldi.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Barbara Fittipaldi, President, Center for New Futures

Format: 01:03:08, 25.5 MB, MP3