From the ad:tech New York sessions, "Bring Your Best Customers Into the Marketing Mix: Proven Strategies to Leverage Influentials."

Forrester reports 92 percent of consumers trust recommendations from other consumers. Edelman reports "trust in someone like me" has jumped from 20 to 68 percent in the past two years. Consumers overwhelmed with oversupply of products and cynicism of marketing and advertising are turning to each other to find answers for what to buy. What can online brands do to enable and leverage this growing trend? How will this new marketing paradigm change the way marketing measures performance? In this session, you will learn about different strategies for leveraging word of mouth.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Ed Keller, Keller Fay Group; Al Hurlebaus, CompUSA; Ethan Holland, Jewelry Television; Max Kalehoff, Nielsen BuzzMetrics

Format: 1:05:40, 26.3 MB, MP3