Can smaller players out-innovate the behemoths in search? Hear what some of the industry's most forward thinkers have to say.

The next evolution of search has already begun to change the way consumers connect with content on the Web. This panel will highlight ways that even late-adopting advertisers can start to take advantage of these new developments and how they have started to bridge the gap with traditional digital marketing. In today's search environment, content is ranked and indexed according to computer algorithmic-based perception. In the very near future, consumers will lend a hand to algorithms and move into the driver's seat. You'll learn about media search, RSS, vertical search, visual search, Web 2.0 search and the new ad models that support them. Can smaller players out-innovate the behemoths? Hear the opinions of some of search's most forward thinkers.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Emil Ismalon,Collarity; Peter Hirshberg, Technorati; Kevin Ryan, CEO, Kinetic Results, LLC

Format: 00:56:56, 23 MB, MP3