Find out what to it takes for a smooth and successful search engine marketing project.

Search Engine Marketing (SEM) is a new beast for agencies and in-house marketing managers. It requires a unique skill set, careful project planning and patience. Listen to a few old-timers from agencies that have staffed and managed large SEM projects and are willing to share their experiences, and solutions to the challenges. You will learn how to:

• Define and educate the team
• Measure success
• Understand the challenges of integrating with other agencies and marketing teams

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Christina Howe, Avid Technology, Inc.; Ani Kortikar, Founder and CEO, Netramind; Barbara Coll, WebMama; Rob Garner, iCrossing

Format: 00:48:38, 19.7 MB, MP3