Find out if the buzz about Vista is worth the hype that some technologists and advertisers have been giving it in this panel review/demonstration of the platform.

The launch of Microsoft’s Windows Vista brings with it dozens of opportunities for advertising and marketing. In this session, you’ll find out how to target ads on live.com, msn services, media player, mobile devices, Xbox 360 and more. In addition, The WinFX platform within Windows Vista will provide new creative opportunities for advertising and Web site development.

Live demonstrations of Vista will highlight the cross-media and localized advertising possibilities built within the platform. Microsoft is making unprecedented investments in advertising, direct marketing and other customer demand-creation activities and expects Windows Vista to stimulate overall customer purchases of hardware, software and services.

If you are an interactive marketer, advertising executive or marketing strategist, this session is for you.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Darin Brown, Head of West Region, Avenue A | Razorfish and Giovanni Gallucci, President and COO, Kinetic Results, LLC

Format: 00:37:23, 15.0 MB, MP3