From the ad:tech New York session, "Online Advertising Industry's Definitive Advertising Playbook."

In the past decade, the online advertising industry has exploded from primitive beginnings to a $15B+ industry. That's a lot of activity. But what have we learned and what do we know? What are the core principles to guide marketers determined to make the most of the Interactive Advertising opportunity? Where's the "go-to-guide" that will give practitioners confidence in using interactive media? With participation of leading marketers, agencies, and publishers, The Advertising Research Foundation (ARF) has produced the definitive response -- The Online Advertising Playbook -- released to the public for the first time at this ad:tech session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Tom Lynch, ING; Timothy Armstrong, Google; Giovanni Fabris, McDonald's International; Clark Kokich, Avenue A | Razorfish

Format: 01:08:34, 27.5 MB, MP3