I would be doing my readers a disservice if I did not point out that there are brilliant agencies that specialize in Second Life content creation and marketing. One such agency is Reuben Steiger’s agency, Millions Of Us.

Millions Of Us has engaged in a number of initiatives that blur the boundaries between the real world and the virtual world:

• In a 72-hour build-a-thon, Millions Of Us protégé Versu Richelieu  reconstructed her real-life surroundings -- Datavision, located on 39th St. and 5th Avenue in NYC -- to promote Intel's new Core Duo processor using an Intel-powered computer in Second Life. This was not only an amazing accomplishment but an effective PR/buzz-building initiative.
• It launched the first auto manufacturer in Second Life: Toyota. Millions Of Us helped Toyota Scion align itself with its hip, young consumer base by providing a truly unique and relevant experience.