Content is king!

How often have you heard that phrase? This statement has never been more valid than in the case of Second Life. One-trick-pony builds will not cut it in a world where almost anything is possible. If you want people to keep coming back to your Second Life environment, then your brand has to keep offering value in the form of content.

The Electric Sheep Company’s work with Sony/BMG provides an immersive experience for music lovers of all genres.

• Numerous screening rooms outfitted with video screens showing music videos allow for shared experiences.
  
  
  
  
  
  
  
  
  
• Lounges with streaming audio, live concerts and the ability to click to sample and buy music are some of the features you will find on this island.
  
  

The ability to create such a wealth of rich content adds to the sustainability of a Second Life initiative. While I have not seen the entire island, I have certainly enjoyed my time there and will no doubt return!