From the ad:tech NY session, "The Unified Field Theory of Marketing" with Jim Sterne, president, Target Marketing.

We've spent a decade trying to get a 1:1 relationship going with our customers. While we've been busy building CRM data warehouses, our customers have been left out in the cold to deal with conflicting advertising, marketing, sales and customer service. Your brand depends on aligning your messaging and marketing with your customer service and goods and services. Customer centricity comes when all of the above are truthful, aligned and synchronous. Give your customers a 360 degree view of the company and they'll reward you. How do you give a customer that view? Discover how you, as a marketer, get the factions aligned in your organization, determine the process for making this happen and understand what metrics you can use to help you benchmark your success as you track the alignment of these planets.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Jim Sterne, President, Target Marketing

Format: 00:57:02, 22.9 MB, MP3