From the ad:tech NY workshop session, "Behavioral Targeting for D.I.M.W.I.T.S."
Join online marketing trainer Rob Graham as he takes a fun, fast-paced look at how Behavioral Targeting technologies can help online marketers reach campaign and ROI goals like never before. This session focuses on giving publishers and advertisers an overview of the methodologies, advantages and limitations that are part of Behavioral Targeting today. Attendees will explore the process of designing precisely targeted online campaigns through exploration of topics such as:
- Creating effective ad tags
- Designing targeted ad units
- Using analytics feedback to optimize campaigns
- Building and focusing targeted audience segments
- Overcoming standardization challenges
- Selling undervalued page inventory
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Speaker(s): Rob Graham, Director of Training, LearningCraft
Format: 00:50:34, 20.4 MB, MP3
