UPCOMING EVENTS:
Brand Summit sold out!
February 10-13, 2008
Coconut Point, Florida
March 16-19, 2008
Rancho Mirage, California
November 6 – 8, 2006  |  New York, New York
Published: January 10, 2007
Agency and Publisher Training in a Growth Market
 

Listen to this ad:tech New York panel of leading experts as they address the most pressing staffing questions.

As the market continues to grow at an astonishing pace, do you know how to hire new talent quickly and efficiently? Listen to this panel of leading experts as they address the most pressing questions. Are there short-term solutions? What are the base knowledge and skills needed? What existing training grounds can be leveraged (e.g., direct marketing, public relations, university interns, in-house mentoring)? What can companies do to avoid high churn and attrition in their employees after the organization has invested training resources and time? What are the best resources for finding qualified workers? What can the industry do to increase awareness and interest of new college grads to help fill the growing hiring gaps?

Learn how leading agencies and publishers find and expand their own internet marketing and sales experts. Get ideas for how to recruit new employees and promote internal talent to meet your immediate needs for marketing, advertising and internet sales expertise. Hear the experts discuss the pros and cons of hiring those with industry knowledge and expertise versus in-depth vertical market experience and what organizations in smaller markets can do to attract talent from the major metro areas. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.


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Speaker(s): Leslie Laredo, President, The Laredo Group (moderator); Don Leon, Senior Director, Stephen-Bradford Search; Robin Neifield, Co-Founder and CEO, NetPlus Marketing, Inc.; Walter Schild, Founder and CEO, Genex; Mark Kingdon, CEO, Organic, Inc.

Format: 01:00:44, 24.5 MB, MP3