Hear case studies from b2b and consumer brands as well as key research from Hitwise that will help you plan your pay-per-click (PPC) search strategy for your brand.

Search, by the nature of the dialog it promotes with consumers, can reveal a brand campaign's success in influencing its target. This session is about understanding one's customers and segments and building a unique campaign around that understanding. Hear case studies from b2b and consumer brands as well as key research from Hitwise that will help you plan your pay-per-click (PPC) search strategy for your brand.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Josh Greene, DiscoveryStore.com; Daina Middleton, Hewlett-Packard Company; Bob Schnyder, Sunstone Circuits; Bill Tancer, Hitwise

Format: 00:57:40, 23.3 MB, MP3