Learn how these very successful organizations creatively use both behavioral and attitudinal website analytics to strengthen their most valuable asset customers.

Join moderator and industry thought leader Bryan Eisenberg and senior executives from JetBlue Airways and AllRecipes.com to learn how these very successful organizations creatively use both behavioral and attitudinal website analytics to strengthen their most valuable asset customers. This lively Q&A session will provide you with key insights on how JetBlue and AllRecepies.com are maximizing web analytic resources to keep the customer at the center of their business. Get a sense of how these power-users use analytics to capture the customer’s behavior and voice, and leverage this data for CRM, market segmentation, messaging, customer analysis and business forecasting. Learn what key criteria of your visitor's total website experience you should be tracking and how you can turn that information into actionable decision support. You'll get how behavioral and leading-edge customer satisfaction analytics are being successfully used in real environments and how behavioral and attitudinal analytics, both independently and in combination, can greatly enhance your conversion rates and return on your web marketing initiatives. With representatives from two of the most well-known behavioral and attitudinal analytics vendors participating, you can be certain this session will create an interesting and worthwhile discussion that should not be missed. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Esmee Williams, VP, Marketing, Allrecipes.com; Matt Belkin, VP, Best Practices Group, Omniture; Jerry Tarasofsky, President and CEO, iPerceptions; Marc Koif, Manager Web Analytics, JetBlue Airways

Format: 00:50:24, 22.1 MB, MP3