This ad:tech NY podcast explores issues facing online publishers and agencies and best practices illustrating how they can work together to improve the desirability and profitability of online advertising.

In 2006, online advertising moves into its second decade. As with all aspects of online media, operations and technology have been integral to online advertising from day one. Although we are beginning to see significant dollars move from other media to online, and we’ve resolved many of the initial operational difficulties with online advertising, a huge amount of friction remains in online ad operations. Issues surrounding metrics, media types, targeting, privacy as well as integration and automation remain as significant barriers to online “closing the gap” between current spending (4 to 5 percent) and usage (20 to 30 percent) vs. other media. This session will explore the most critical operational issues facing online publishers and agencies and best practices illustrating how they can work together to improve the desirability and profitability of online advertising.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Casey Selleck, DRIVEpm; Keith Tomatore, Washingtonpost.Newsweek Interactive; Randy Wootton, MSN; Michael B. Stoeckel III, Fox Int

Format: 00:58:34, 23.6 MB, MP3