Listen in on this ad:tech NY podcast and learn how to put together a sound natural search optimization strategy.

No search marketing campaign is complete that fails to address your brand’s placement in the organic results of the major search engines. More than half of all consumer search clicks are on the search results, not the ads. Learn how to put together a sound natural search optimization strategy in this session. You will hear from leading search agency specialists and from smart marketers as they explain how to ensure your paid and natural search efforts work together to maximize your overall search marketing profits.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Brian Kaminski, iProspect; Ellen Duffie-Fritz, Circuit City Stores, Inc.; Gary Smith, YourAmigo; Karen Mayer, Mayer Interactive; Lynne DeRoche, Marriott International, Inc.

Format: 01:04:24, 26.1 MB, MP3