In this ad:tech NY podcast, learn the basics of podcasting and what it takes to create them for your company's messaging.

Newer and cheaper methods of media production and distribution are opening up new opportunities for companies to create nimble, cost-effective video or audio podcasts. This workshop will explore the types of content you can create to market your brands and the various ways to leverage this material for internal and external uses. It's not as complicated or expensive as you might think. Whether you're planning to do it yourself or have someone produce a podcast for you, it's important to understand the process and requirements to fully vet the project. Craig Syverson will teach you the basics of podcasting and what it takes to create them for your company's messaging.

Speaker bio: Craig is the founder of Grunt Media, a new media publishing company producing video podcasts that reveal the basic working of everyday things. Before founding Grunt Media, Craig created and led the internal media production group for the international design and innovation firm IDEO. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Starla West, Group Planning Manager, Emerging Media, Bernstein-Rein Advertising; Craig Syverson, Founder, Grunt Media

Format: 01:02:26, 25.2 MB, MP3