The NextStage Founder and CRO walks you through easy and practical steps to make your marketing materials stick in your customers' minds.
Several readers have responded to my In Focus article, "How to Build Super-Sticky HomePages," with questions, so I thought I'd devote a follow-up piece to some practical ways to make things sticky.
First, please understand what I'm presenting here is at the 10,000 mile high level. I'm going to start with something I received in an email (all names are changed, of course): a flyer from a tobacconist:
I'm not promoting the use of tobacco products here, just good marketing practices. I'll stay with the tobacconist theme because that provides a concrete base to work with.
The suggestions I'm making are meant to be examples only. Use them at your own risk.
Author notes: Joseph Carrabis is CRO and founder of NextStage Evolution and NextStage Global, and founder of KnowledgeNH and NH Business Development Network. He is also author of the Biz Media Science blog. Read full bio.
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