Figure 2 shows the first set of changes to the original flyer:

We've moved the store name to the left corner and put it at an angle. Doing so causes the eye to shift to the material under the store name's long, diagonal axis (an image and a history).

We've also indicated that something demonstrating this as an upscale establishment -- for example, an image of a cigar and pipe with smoke filtering from them both -- should be in the store name's background. This will address the upscale clientele's self-concept that this establishment isn't a "cigarette cartons cheap" place.

The next thing we did was take the main reason for the flyer, "Huge Holiday Sale," and put it right up top so that it's immediately in the visual field. Directly beneath, place a photographic long shot of the store. This will serve to show that yes, there's a huge inventory available and also (we hope) show that this establishment is classy-- again a ploy showing that this isn't a "cigarette cartons cheap" kind of place and addressing the prospects' ego and intelligence.