Note that the original flyer lacked contact information. That is corrected in figure 4 where the contact information is located visually in line with "Huge Holiday Sale."

This is good because prospects may just want to pick up the phone or browse a website. Some may simply decide to get in the car (assuming the store is local).

Underneath the contact information is the offer.

Note that what is offered is visually given the same motif as the main draw, "Huge Holiday Sale." This is done so that the prospect's mind will quickly cue that this is what is being offered during this Huge Holiday Sale.