MEDIA PLANNING & BUYING: IN FOCUS
Published: January 17, 2007
 
Introduction

Between the rise of online video and the absurdity of fake blogs, marketers found themselves with opportunities to consider…and avoid in 2006.

We asked some of the industry's experts to weigh in on the most memorable campaigns, tools, strategies and best technologies of 2006, along with some of the strategies that are better left in the past.

Our experts include:

Brad Berens, editor in chief and chief content officer for iMedia Communications

Chas Edwards, publisher and chief revenue officer, Federated Media

Jonathan Epstein, president and CEO, Double Fusion

Tom Hespos, president, Underscore Marketing

Sam Huxley, VP marketing, New Media Strategies

Cree Lawson, founder and CEO, Travel Ad Network
 
Chrysi Philalithes, VP global marketing and communications, MIVA

Check out what they have to say!

Author notes: Nanette Marcus is an editor at iMedia Connection. Read full bio.

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