PODCAST: From the iMedia Agency Summit keynote presentation "Travel on the Edge: Embracing Change at Delta."

Delta Air Lines Managing Director of Marketing Tim Mapes talks about the changes at his brand. He notes that change is normal and Delta's experience with change could be seen in the following three entities:

• Changing customers
• Changing industry
• Changing company

It's been tough times lately for Delta, which has been experiencing financial challenges. "Delta has lost more in six years than it has made in the last 77 years. But there is nothing more clarifying than failure. This experience has become a wakeup call for us to change," said Mapes.

Listen to Mapes discuss how Delta had to reinvent the brand for survival.

"People don't want to change. If you don't embrace the changing world, you will lose out," said Mapes.

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Speaker(s): Tim Mapes, managing director of marketing, Delta Air Lines

Format: 00:39:34, 18.8 MB, MP3