PODCAST: Learn about emerging business models for advertisers, enablers, publishers and carriers.
The rise of mobile advertising as a new media channel offers many new and unique opportunities for brands and advertisers.
During this session, Third Screen Media's Jeff Janer and Verizon's Stephanie Bauer define the ecosystem and emerging business models for advertisers, enablers, publishers and carriers.
The presentation provides specific analysis into how each player in the value chain views the ecosystem, including the current state of the market along with expectations and requirements for growth. The presentation also includes consumer feedback from the carriers' recent mobile advertising trials.
Bios:
Jeff Janer is responsible for Third Screen Media's (TSM) marketing and product management initiatives. Before joining TSM, Janer was vice president of marketing and business development for Britemoon, an online marketing solutions provider. In 2000, he was a founding partner of Traverse Partners, a firm providing strategic consulting and interim operational management to VCs and emerging growth companies. Prior to this, he served as executive vice president of Fidelity eBusiness, a 90-person internet strategy and development organization.
Stephanie E. Bauer has more than 10 years experience in the marketing, advertising and wireless fields. She currently manages the mobile advertising initiatives at Verizon Wireless, as well as business development and content programming for mobile web. Prior to joining Verizon Wireless, Bauer was a product manager at Merchant Link, a subsidiary of J.P. Morgan Chase, where she was responsible for defining and marketing its existing products and directing the strategy for new product creation.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Speaker(s): Jeff Janer, Chief Marketing Officer, Third Screen Media; Stephanie E. Bauer, Manager, Mobile Web and Mobile Advertising, Verizon Wireless
Format: 00:27:12, 12.6 MB, MP3
