By no means does this article cover every single thing a buyer might ask from an ad network, but it does cover some popular requests. Whether you're working at an established network or you're launching a new one, be sure to consider this checklist to make sure you're covering your bases, otherwise you might be risking ad revenue:

1. Differentiators: What makes your network different from the dozens of other ad network options open to agency buyers?
2. Campaign management and optimization: Can buyers rely on your staff to keep the performance of their buys improving?
3. Targeting options: Do you have what it takes to carve up your inventory into the slices that buyers most want to purchase?
4. Transparency in business: Are buyers confident they won't get burned by doing business with you?
5. Measured reach: Do buyers have an idea of how much of their audience they can hope to capture by advertising with you?

If you can answer these questions simply, quickly and correctly, your ad network will likely benefit quite a bit from the increase in demand for network inventory across the web.