Basement, Inc.'s president and creative director explains what you need to know to get the best online material from a TV production project.
I recently reviewed tips for getting the most from video shoots specifically for the web. However, you may find yourself participating in a traditional TV commercial shoot to pick up assets for online creative. This introduces a new set of considerations, many of them more about negotiations and people relations than anything else.
While many of these tips involve specific production and process-related issues, occasionally -- depending on your agency's attitudes around integration -- the biggest challenge will simply be that they're the traditional group.
And you're not.
Much of what follows will be about them not wanting anything or anyone around to siphon from their own production needs. And keep in mind that TV production comes with a lot of pressure to succeed.
Here are some tips to make the process smoother and make sure that you get everything you need.
Author notes: Doug Schumacher is president/creative director for Basement, Inc. Read full bio.
Next page »