Other resources
Get an interactive producer involved
Needless to say, video production involves a lot of details. If you’re not a producer, not only do you probably not have the time to attend to everything, but you’re also likely to overlook some key issues. Even if the shoot is primarily for an offline spot, get an interactive producer to manage the online portion. It will ensure you cover your bases and give everyone involved a central point of contact for all issues.
Ask traditional creatives for advice
Anyone who's shot more than 10 commercials can give you a list of the good, the bad and the ugly experiences they've come across. Get their input. It's invaluable and could save you a lot of frustration.
