In what appears to be the first time that marketers have been fined for using adware purveyors, Priceline, Travelocity and Cingular Wireless have agreed to pay fines ranging from $30,000 to $35,000, reports MediaPost.

The fines reportedly are to settle allegations made by the New York State Attorney General's office stemming from the companies' marketing their services through Direct Revenue, which former New York Attorney General Eliot Spitzer sued last year for installing ad-serving software without consumers' consent.

All three agreements were made public Monday, when Cingular signed its settlement, although Travelocity and Priceline allegedly resolved their allegations last December and October, respectively.

To learn more about adware and the former New York State Attorney General's involvement, read our interview with Ken Dreifach, chief of the Internet Bureau in Eliot Sptizer's office.