Which brands and which strategies are going to win the marketing day at the Super Bowl? And who will the losers be? Our panel lays it on the line with their predictions.
Check out the rest of our Super Bowl Predictions Special Issue!
Introduction
This Sunday night, the advertising industry will be watching a different game than the rest of the country. It's not Colts versus Bears for us: it's Budweiser versus Doritos.
How is the biggest TV advertising event of the year moving off the TV screen and online? Should we watch for particular ads or brands? What about mobile? Since in a "Year Of" contest 2006 was arguably a death match between online community and video, what should we expect there?
With these questions racing around my head, I reached out to dozens of smart folks in the industry and heard back from 18 brave souls who chose to share their predictions. In alphabetical order, they are:
Adam J. Broitman, Morpheus Media
Joseph Carrabis, NextStage Evolution, NextStage Global
Steve Coulson. Crayon
Sean X. Cummings, Ask.com
Lucas Donat, Donat/Wald
John Durham, Jumpstart Automotive Media
Sarah Fay, Isobar U.S.
Andy Jedynak, WeatherBug
Sean O'Neal, Datran Media:
Greg Pomaro, Avenue A | Razorfish.
Tony Quin, IQ Interactive
Doug Schumacher, Basement, Inc.
Glen Sheehan, T-3 (The Think Tank)
Mark Silva, Real Branding
Matt Spiegel, Resolution Media
Curt Viebranz, TACODA
Stephen Voltz, Eepybird
Matt Wasserlauf, Broadband Enterprises
Their answers broke down into six categories:
Brands to Watch... or Not
User-Generated Content
Mobile
Online Video
TV Drives to the Web
The Buzz on Buzz
Take a look at what they have to say, and if we missed something, let us know!
Next: Brands to Watch... or Not