Recognize that online video isn't "coming someday;" it's already here

Introduction
Step 1: Recognize that online video isn't "coming someday;" it's already here
Step 2: Learn from early adopters
Step 3: Forget everything you think you know about search-engine marketing
Step 4: Get creative about how to produce -- or link to -- video
Step 5: Stop thinking "static text"

Step 1:

That's why Apple, Amazon and countless others are so darned interested in movie downloads.

But the rise of online video is about more than how we choose to entertain ourselves.

User behavior and user expectations themselves are shifting to favor video over static text-- and that's where the rubber meets the road for marketers. According to market research firm eMarketer, nearly 60 percent of all internet users watch video regularly-- and that number will hit 80 percent by 2010.

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