Get creative about how to produce -- or link to -- video.

Introduction
Step 1: Recognize that online video isn't "coming someday;" it's already here
Step 2: Learn from early adopters
Step 3: Forget everything you think you know about search-engine marketing
Step 4: Get creative about how to produce -- or link to -- video
Step 5: Stop thinking "static text"

Step 4:

Creating high quality video can be costly, and shooting amateur video can be deadly to your brand. Fortunately, you don't have to be Steven Soderbergh (or his less auteur-like counterpart, the webcam aficionado) to give your users the video they crave.

If you can't shoot it, get your content the old-fashioned way: Link to it.

Partner with a company that can embed video search directly into your web pages, enabling you to seamlessly push relevant clips to your users.