Driving Interactive, the premiere interactive marketing conference event for the automotive industry, will return to the southern California and Detroit areas in April with an all-new program for 2007. This dual city summit, produced by iMedia Communications in cooperation with Jumpstart Automotive Media, will provide marketers with the latest strategies, tools and technologies they need to attract, inform and retain today's internet savvy automotive customers.
Increase your online marketing power
Online advertising from the automotive sector is expected to leap to $2.7 billion this year, according to eMarketer. With its high-profile, this big-budget market is often looked upon as an innovator and leader in interactive technology, strategy and creativity. Driving Interactive '07 will provide key insight and exclusive business opportunities to help them meet the unique challenges of this role.
Serving auto industry hubs
at the The Ritz Carlton, Dearborn, on April 16. On April 30, , at the Hyatt Regency Newport Beach. These invitation-only events are open to automotive marketers and their agency partners at a fee of $250. In addition, a limited number of sponsorship opportunities will be available. Sponsorship and registration information for both locations can be found on iMedia's summit site.
Experts on call
To make sure that the Driving Interactive '07 agenda reflects the cutting edge of interactive marketing tools and techniques, an industry advisory board of leading automotive media executives has been selected. This year's event has enlisted the expertise of industry insiders such as:
- Meridee Alter, SVP Media Director Interactive, RPA
- Paul Ratzky, Engagement Strategy Director, Team One
- David Harris, E-Business & Advertising Mgr., Suzuki
- Uwe Hook, Director, Interactive Market Strategy, Genex
- Melissa Adams, Senior Manager, Online Marketing, Nissan/Infiniti
- Paul Santello, SVP, Managing Director, Carat Fusion
- Shane Kay, Digital Negotiation Supervisor, Mind Share Team Detroit
- Scott Kelly, Digital Marketing Manager, Lincoln-Mercury
- Scott Shamberg, Critical Mass
iMedia and Jumpstart plan to announce additional board members, speakers and a detailed agenda in the near future.
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