PODCAST: AOL's chairman and CEO shares his vision for the future of the internet and his new company.
Few marketplace shifts have been as dramatic as the one occurring now, as consumers increasingly live their lives on the internet and advertisers rush to meet them. But marketers continue to struggle with questions about how to effectively reach their audiences in a consumer-driven, user-generated, on-demand medium.
Randy Falco, who was with NBC for more than 30 years -- most recently as president and COO -- before taking on the role of chairman and CEO of AOL, will offer his unique insights into these trends. Falco will talk about why he made the switch from traditional media to the interactive world, the trends he sees shaping the internet, particularly in video, and will offer his perspective on what the convergence of technology, entertainment and consumer choice and control mean for consumers, and for the marketers trying to connect with them.
Randy Falco is chairman and CEO of AOL LLC. Read full bio.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
Special Note: This presentation included a PowerPoint slideshow that is available at the iMedia Brand Summit, February 4-7, 2007 presentation archive. Download it here.
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Speaker(s): Randy Falco, chairman and CEO, AOL LLC
Format: 00:25:12, 11.5 MB, MP3


