PODCAST: In this impassioned keynote address, Jason Calacanis takes on marketers who are co-opting, abusing and manipulating consumer-generated media.

Blogs, podcasts and social news have opened up huge opportunities for consumers and marketers to interact in a deep and meaningful way that only five years ago seemed impossible. However, some evil marketers are moving beyond supporting consumer-generated media into co-oping, abusing and manipulating it. In this age of transparency and authenticity it's even more important for marketers to take the high road, and in this impassioned keynote, Calacanis uses his signature blunt insights to take on Microsoft giving away free laptops, PayPerPost paying people to write positive reviews covertly, and faux blogs.

Jason McCabe Calacanis is the co-founder and former CEO of Weblogs, Inc., his views can be read daily on his own blog, and heard weekly on "CalacanisCast," a new show on The PodTech Network. Read full bio.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special note: Also read Mark Naples' coverage of this session.

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Speaker(s): Jason Calacanis, entrepreneur in action, Sequoia Capital

Format: 00:46:44, 21.3 MB, MP3