Name of local targeting product:
Local targeting isn't just a product for us; it's what we do. http://www.ibsys.com/index.html
What types of local properties do you work with, and in what size markets?
Internet Broadcasting (IB) works with top TV stations in more than 80 markets, including the top 25 Designated Market Areas. Because IB publishes most of these sites, they are able to provide uniform advertising programs, including custom placements, content and sponsorships across its nationwide network.
What level of targeting can you do beyond geo?
IB can provide contextual targeting and behavioral targeting nationally or even within specific markets.
What types of special advertising "products" or unique campaigns can you get for advertisers?
Custom content modules allow advertisers to integrate more seamlessly into key channels. They are advertorial pieces within the page that go beyond IAB standard adjacencies. IB also creates brand immersion opportunities, like the Weather Wrapper skin. Video vignettes have become more popular, and IB uses its in-house production studio to work with advertisers on custom online and on-air pieces. Convergent programs that include branded on-air promotion and online integration have become increasingly popular as advertisers look to leverage the halo effect of local, trusted brands.
What types of ad units do you sell?
Video in the form of custom vignettes (on-air and online) and 15-second pre-roll. Homepage push down units that run on key dates. IAB standard units (728x90, 300x250, 160x600). IB accepts flash and rich media.
What benefits can you deliver the properties that you work with?
IB is able to leverage our nationwide network to provide each individual site with access to national advertising revenue they may not normally have. IB also make it easy for our partners with our ad serving capabilities, in-house production studios, full creative team and advertising support team.
What types of advertisers do you work with?
Major national brands across many key categories including automotive, insurance, banking, travel and consumer packaged goods.
How do advertisers know where their ads are showing up?
The entire IB network is served through DoubleClick's DART ad serving system. Advertisers can easily find out current campaign statistics and optimize accordingly.
How can you slice up your network?
IB can sell the entire network, region, or individual markets-- down to one vertical lifestyle channel (e.g., health) on one local site in a single market. This level of targeting benefits both local and national advertisers looking for efficiency and laser targeting in their campaigns.
How do you differ from your competitors?
"IB provides a bumper to bumper solution. Rather than reaching out to markets individually, IB is a one-stop shop for national advertisers looking to reach consumers on a local level-- via the web. What really sets us apart is we actually build, design, host, research and market the properties in our network. Because of this, we have an unparalleled knowledge of our audience and their online habits," says Paul Bremer, IB's EVP of national advertising sales. "We use this to create the most optimal programs for our advertisers. Additionally, because we publish the sites, we're able to offer a lot more than the standard IAB ad unit. We can create custom content, pages, video vignettes and other brand immersion opportunities that reach our audience in the most impactful ways."