Note: Centro is another company that is recognized for its local targeting. However, it is not really a local ad network but rather is an intermediary between agencies, clients and local websites. Centro obtains the local inventory necessary to fulfill advertiser campaign requirements, as well as provides client with advice and council on how to run effective campaigns.
Name of local targeting product:
The Centro MMS
What types of local properties do you work with, and in what size markets?
Nearly 2,000 of them in nearly every local media property in the country.
What level of targeting can you do beyond geo?
Centro builds plans that take all other standard kinds of IAB-approved targeting into account.
What types of special advertising "products" or unique campaigns can you get for advertisers?
Centro says it is the only company in the business that can create and execute homepage takeovers in every market on the local outlet.
What types of ad units do you sell?
Centro sells every IAB-approved unit that its media partners can take for a given campaign.
What benefits can you deliver the properties that you work with?
The NAA says that Centro has done more to revive digital newspapers than any other company, and Burrell estimates that Centro delivers as much as 40 percent of all the national dollars that reach digital newspapers.
What types of advertisers do you work with?
Centro works with every national and regional advertiser that works with an agency-- more than 170 last year alone.
How do advertisers know where their ads are showing up?
Centro is completely transparent. Advertisers will know in advance, not just after the fact.
How can you slice up your network?
By site-market-state-region (then again, Centro isn't really a network.)
How do you differ from your competitors?
"Scale and efficiency. Centro is many times the size of some local media networks because Centro works with every media company, not just one or two," says Shawn Riegsecker, Centro's founder and CEO. "Especially at the local level, content matters. As much as Yahoo succeeded against print newspapers' local sites, those newspapers still draw a far better demographic locally. This is due to their content, which nobody else can touch."