The popular Doritos spots that were made by consumers were among the most-viewed of all YouTube videos the week after the Super Bowl. The following ad did more to humanize a brand of snack foods than anything many of us could have imagined.

The company very smartly augmented the campaign with a PR effort about its producers, who reportedly spent less than $15 on the entire production-- all on chips. Whether it’s true or not, it makes for a nice ancillary element that further engages the viewer by reminding us that these producers were also just kids having fun.