Which brand will you watch the most in 2007? Why?
Sean Cummings: Google. Everyone will be watching Google the most. It’s unavoidable. We are all waiting for that moment that may come in 2007 when they have to deal with their first real consumer backlash, and the ripple effect it may have on our industry if it becomes "uncool" to use Google.

Marissa Gluck: Wal-Mart, because it made so many mistakes this year and really seems to be directionless in its marketing. Its same-store sales are shrinking, it was caught promoting a faux blog, is under constant attack by a mobilized political opposition, and its firing of Julie Roehm is tabloid-worthy scandal (and reeks of a conservative, misogynistic corporate culture). Its going to be interesting to see what 2007 holds.

Jarvis Coffin: P&G as a perennial leader to see if they begin to use the internet for straight-up brand display advertising, reaching women online. The automotive companies to see if they begin to use the internet for lifestyle advertising not, simply, in-market advertising.

Chrysi Philalithes: Moblr.com, a mobile video sharing site, is definitely on the watch list. Fun. Easy. Instant.

Chas Edwards: Google. The crass realities of an emerging global monopoly are encroaching on the company’s idealistic-Silicon-Valley brand positioning ("Don't be evil"), and eventually the ruthlessness demanded of a public company with an astronomic P/E ratio.

Pam Horan: Brands that develop great online creative. We need to further leverage the potential of online by offering the consumer creative that captures their interest. We have an opportunity like no other platform to create advertising that engages and captivates buyers. We’re seeing more and more brand advertisers take advantage of these opportunities, and I expect 2007 will be a year in which companies and agencies really begin to deliver on the promise.