Unless you're hiding under a rock, you've heard something about the movie "The Breach." It seems to be everywhere, and everyone is discussing it. I haven't seen the movie yet, but was so glad to see that with the importance of interactive in today's media mix, the time was spent for more than just a run-of-the-mill movie website.
There is solid video streaming, with a nice layout and quick responses; a good selection to choose from and more than just the regular photo gallery and cast and crew-for example, there's a fake FBI exam and an "Uncover the Mole" game. Some real time and effort was put in, and I think it paid off. I felt engaged from the time I landed on the site and wasn't let down as I moved through the rich content and interesting features.
A movie site doesn't last very long -- it's got a short shelf life, even for the biggest blockbusters. So for the time "The Breach" will survive, I'm really impressed with the balance they found in putting together the pieces that will get me into the theater this weekend.
-- Keith D. Pape, senior partner/Vice president, FrontGate Creative
If you've ever experienced a DC winter, you'll recognize that the Breach site captures it nicely: cold, gray and dark. A brooding musical score plays behind 65 Media's Flash site, seamlessly staying with you regardless of how many times you click on the hovering "breach" text to reveal another scene and a few stills from the movie, accompanied by crisp voiceover and text. Each new click is another tease, reminding you why this movie is doing so well at the box office.
Hot spots (as targets) hover after each scene, offering the usual AIM icons, wallpapers and a chance to see the full theatrical trailer. A game is standard in today's movie site, so Universal and 65 Media give us "Uncover the Mole," which will test your knowledge of American espionage history. More innovative is the opportunity to take the FBI exam, seeing if you've got what it takes to join this elite law enforcement agency. I did not - I was disqualified during pre-screening. Maybe I should just go back and take it, lying on the pre-screening portion.
65 Media takes its assignment from Universal and does exactly what they were commissioned to do: make people want to see this film. I'm sold, and I likely would've waited for the DVD release had I not been asked to look in on this. I know how the movie ends, as anyone familiar with the story does, but 65 Media still piles on the mystery in such a way that I want to live in that dark DC world again, if only for a couple of hours.
-- Dave Wilkie, VP of creative, Kinetic Results and author of the advertising blog, Where's My Jetpack?
