Firefox and Opera compatible

Client: Adobe Systems Incorporated.
Creative Agency: GS&P, Unit9

The Creative Mind is a Web site found on Adobe.com that was done as a tribute to the inspiring design work that exists today and to demonstrate how Adobe is supporting these efforts through the innovation and productivity enhancements delivered in the Adobe Creative Suite.

The Creative Mind was created in collaboration with six designers whose cutting-edge work is integrated into the experience. The Creative Mind site showcases the Adobe Creative Suite by visually and emotionally connecting visitors to the innovation and productivity enhancements found inside the Creative Suite.

Comedic designers Luis Blanco and Michael Uman of Interspectacular, Josh Davis and the Fuse Project's Yves Béhar aided the composition of the Creative Mind. Other Creative Mind contributors include Honest, GUM and Lemon Magazine's Colin Metcalf and Kevin Grady and Theme Magazine's Jiae Kim and John Lee.
-- Courtney Spain, principal product marketing manager, Adobe Systems Inc.

The Creative Mind, Adobe’s promo site for Adobe Creative Suite 2.3 does a few things very well. It explains CS functionality by using informative, albeit too brief, narrated mini-tutorial videos. It shows what is possible with CS through a beautifully illustrated and animated site (created with CS) that has fun, quirky navigation to reinforce the themes of creativity and discovery. And it celebrates the end users that take these tools and turn out amazing works of art that just wouldn’t be possible without CS. I do wonder why Adobe chose to limit this site to promoting the CS product when so much of the fine work presented here was created with Adobe Flash.   I have to applaud Adobe showcasing the work of one of my heroes, Joshua Davis. Davis is a brilliant artist/designer/programmer who years ago in presentation about his praystation.com site inspired me to go out and learn ActionScript (and have my employer buy a copy of Flash).
Adobe’s tools are amazing, but they have a steep learning curve that can be very frustrating. A site like this can provide the inspiration necessary to get a newcomer through some of the rough spots on the road to becoming a power user just like Davis’s talk inspired me. This site should be well worth Adobe’s investment; once someone learns these tools Adobe has a customer for life.
-- Patrick V. Barrett, senior interaction designer, Bazaarvoice

Recently I was on a bridge by a fountain, where rocking horse people ate marshmallow pies. I was admiring the tangerine trees, the marmalade skies and the plasticine porters with looking glass ties when I realized, "Isn’t it about time Adobe came out with an update for the Adobe Creative Suite?" Suddenly there it was at the turnstile, the campaign with Dancing Hotdogs, Playful Leprechauns, Raining Paint Clouds, Bubble blowing flowers, Hungry Robots, Flying hands that look like birds, exploding monkeys and anthropomorphic flames that light cannons that explode into video…lots of video.

And it’s all functional! The creative minds that came up with this campaign managed not only to present a menagerie of images and untold levels of exposition with playful depth, but they included everything you might need to learn more and justify buying the product.

The environment is immersive, which urges your escape into the demo for an extended period of time. The site lets you download the program as a demo, send interested friends info about the product, buy the product and even schedule your attendance at an an E-Seminar to learn more about the product.

It's a beautiful, whacked out trip into the creative mind, with road signs and videos explaining how these tools streamline the creative process.Great campaignin'! (Goo Goo Ga Joob!)
-- Bradley Werner, director of marketing, The Fifth Network